Job Description

Do you know how to turn customer behavior into revenue and actually enjoy the puzzle of lifecycle strategy? Our client is a fast-growing DTC fragrance brand with 8-figure revenue, now pushing hard toward 9, and they’re bringing retention in-house for the first time. You’ll shape how customers experience the brand after their first purchase: building flows, crafting offers, testing messaging - all with the goal to make retention a bigger portion of the revenue and scaling new initiatives. If you think in hypotheses, experiments, and long-term value, and like moving quickly, your work here will have a direct, measurable impact. This is a fully remote, full-time contractor role with employee options for US-based candidates. WHAT'S IN IT FOR YOU Full Ownership: You are the first in-house hire for this function, giving you total autonomy over the email and SMS strategy. Strategic Growth: The goal is for you to grow into a leadership position as you build out the retention department. High-Scale Impact: Manage a massive list for an 8-to-9 figure brand where small optimizations lead to six-figure revenue shifts. Performance-Based Rewards: Compensation includes performance bonuses tied to incremental growth. Results-Oriented Culture: You will join a team that values efficiency, clear documentation, and a professional environment that rewards accountability. Fully Remote & Flexible Environment: 100% remote within a structured, decentralized team. WHAT YOU'RE GETTING INTO Audit and re-engineer core automated flows to transition from a one-size-fits-all approach to a segmented, high-conversion lifecycle journey. Synchronize retention strategies across Klaviyo, Shopify and Funnelish to ensure a frictionless customer experience and consistent data tracking regardless of the entry point. Own the end-to-end campaign calendar, moving beyond standard sends to develop aggressive, data-backed offers that drive immediate repeat purchase behavior. Leverage customer data to build tailored sequencing for diverse cohorts, such as first-time bundle buyers versus $200K MRR subscribers to maximize long-term LTV. Execute a rigorous A/B testing framework across all channels to eliminate underperforming offers and double down on proven revenue drivers. Integrate retention efforts with paid media and product launches to ensure email and SMS act as a primary growth lever rather than a siloed support channel. Provide the founders with clear visibility into retention performance, identifying exactly where capital is being left on the table and how to capture it. WHO YOU ARE You have successfully run and led email/SMS marketing for a scaled 8- to 9-figure DTC brand. You possess the technical depth to handle backend execution and flow architecture while maintaining the commercial mindset of an operator focused on driving revenue. You have deep, hands-on proficiency in Klaviyo, Shopify, and Funnelish. You lean into performance analysis and A/B testing to identify missed opportunities and proactively improve channel contribution. You take full ownership of the function, moving quickly to adapt strategies based on real-time business needs and performance data. #J-18808-Ljbffr

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